Generation Alpha

Thoughts on Demographics, Naming, Branding, and STEM Compression.

What will we call the kids after Gen Z (late 1990s to late 2010’s)?

Turns out its Generation Alpha. Several futurists and demographers have been using this phrase to describe the next crop of kids (born from 2010–2025) for over a decade now. My kids (born 2015 and 2019) are alphas.

This name is obvious in retrospect when we realize restarting the count, using Greek letters this time, is the simplest and easiest naming convention. Wikipedia’s Generation Alpha page says foresight…



CEO, Foresight University. Author, The Foresight Guide.

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